FXD Workwear

• Directing

• Production

• Photography

• Post Production

  FXD Workwear is based out of Australia. With this being the case, everything between us and them was done via zoom calls, email, and phone. This process was very seamless, all of our meetings were around 30 minutes, and we had figured out exactly what they were looking for within the first meeting. After knowing what works with their customers, we wrote the concept, filmed and photographed the content, and fully edited everything so it was ready for ads in magazines, billboards, and in store advertising.

Shoot 1 took place at the Yellowstone Film Ranch in Montana. They provided the staff with clothing and wanted organic, behind the scenes content.

Shoot 2 took place in Huntington Beach, CA with a talented metal worker that welds pipes and other materials for one of the biggest race car brands in the world.

Shoot 3 was shot in Portland, OR at Axiom Customs. They were making the in-store display cases for FXD, and the goal was to capture the process from start to finish of these display cases.